Jacob CherianDirector of Engagement at Jhatkaa.org
Jacob makes clean-ups, tree-planting drives fun and scalable using content and PR. In 24 months this content strategist rallied over 5000 volunteers to plant over 10,000 trees, and clean up over 50 sites across 10 cities, filling over 250 trucks (approx 375,000 kgs) with misplaced waste. The Hindu newspaper named him as one of India’s 5 eco-activists of 2020, and Verve magazine named him as one of the 6 most influential Indians in the environment & health space in 2018. He is a paragliding club pilot, and is trained to rescue and relocate snakes.